Digging into Southeast Asia: a battleground for cross-border e-commerce
2024-12-13
In today's digital wave, cross-border e-commerce has become a new engine for global trade. Southeast Asia, a land full of vitality and opportunities, is becoming a popular battlefield for cross-border e-commerce.
Southeast Asian e-commerce market: dual explosion of vitality and potential
Image source：network
In recent years, the Southeast Asian e-commerce market has been like a shining star. From the live streaming sales of Wu Heling in Vietnam's e-commerce promotion, which exceeded 33 million RMB in sales in four hours, to TikTok Shop's daily GMV exceeding 20 million US dollars in the Thai market, to experts predicting that the daily GMV in Southeast Asia will exceed 100 million US dollars, these data all demonstrate the vigorous vitality of the Southeast Asian e-commerce market.
In 2023, China's cross-border e-commerce imports and exports will reach 2.38 trillion yuan, an increase of 15.6%, of which exports will reach 1.83 trillion yuan, an increase of 19.6%. Many companies are expanding their overseas markets, and Southeast Asia has become the first choice for many sellers due to its unique advantages.
Made in China: A Solid Support for Going Global
Image source：Pixabay
China's manufacturing industry has ranked first in the world for 13 consecutive years, with a complete industrial chain and a strong industrial belt. From consumer electronics and home appliances in the Pearl River Delta, to textiles, clothing, and hardware in the Yangtze River Delta, to automotive and motorcycle accessories and wigs in the central and western regions, Chinese products have firmly established themselves in the global market with their dual advantages of quality and price, providing abundant product resources for going global.
Huge market potential
Source: "2024 Southeast Asian Electronic Economy Report" jointly released by Google/Temasek/Bain&Company
Southeast Asia has a population of about 680 million, 400 million Internet users, and a GDP of $3.3 trillion. The proportion of young people is high, and Internet penetration continues to grow. It is expected to become the fourth largest economy in the world by 2030, with a rapidly growing e-commerce market. GMV is expected to reach $139 billion in 2023 and $186 billion in 2025.
Policy dividend support
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The "the Belt and Road", RCEP and other policies have brought many benefits to cross-border e-commerce, such as reducing transaction costs, improving customs clearance efficiency, reducing compliance risks, promoting infrastructure construction and digital upgrading. The total import and export volume between China and ASEAN continues to rise, with ASEAN becoming China's largest trading partner for three consecutive years.
E-commerce Landscape and Popular Categories
Image source：Pixabay
Southeast Asian e-commerce presents a "two super and many strong" pattern, with Shopee and Lazada leading, while Tokopedia, Tiki, and others perform well. The electronic category leads in sales, and beauty, health, fashion and other categories are also highly favored, with differences in best-selling categories among countries.
Xiaotuiyun Full Chain Marketing Service
Image source：network
Provide full chain overseas marketing services for social media operation, account development, promotion and drainage, combining Southeast Asian cultural characteristics and popular trends to create marketing activities that attract local consumers, enhance brand awareness and influence.
Cloud mobile phone creates overseas social media matrix
Image source：network
The cloud phone service provided by Turbo Cloud allows one person to operate N cloud phones in front of a computer without purchasing multiple real phones, and use N social media accounts to attract traffic and promote sales. Covering over 100 mainstream global applications, it meets the needs of short video sales on platforms such as TikTok, as well as mutual traffic and matrix building among multiple platforms and accounts.
The full chain overseas marketing services of Turbo Cloud are not simply a pile up of various links, but a complete marketing loop from interest stimulation, purchase decision-making to customer retention through deep integration and collaborative optimization, thereby helping enterprises globalize their business and seize every growth opportunity in the international market.
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