How can overseas brands master "influencer marketing"?
2024-12-13
In today's globalized business landscape, overseas influencer marketing has become one of the key strategies for brands to go global. According to Statista data, the global influencer marketing market has experienced significant growth, rapidly climbing from $6.5 billion in 2019 to $16.4 billion in 2022, doubling in size in less than three years. It is expected that by the end of 2024, the value of internet celebrity marketing will exceed 24 billion US dollars.
data sources ：Statista
The advantages of marketing overseas influencers
1. Expand brand influence:
Overseas internet celebrities often have a large number of fans and followers. By collaborating with them, Chinese brands can leverage their strong influence to quickly increase their visibility in overseas markets and make their brand image known to more consumers in a short period of time.
Image source：pexels
2. Establish trust and reputation:
A close and intimate relationship has been established between overseas internet celebrities and their fans, and their recommendations are often regarded as reliable opinions by fans. Chinese brands can effectively shorten the distance between themselves and consumers, promote product sales, and make consumers more willing to try purchasing by collaborating with overseas internet celebrities and cleverly utilizing this trust.
3. Shorter conversion cycle:
Based on the deep trust relationship between internet celebrities and fans, when brands carry out internet celebrity marketing, consumers are more likely to generate purchasing impulses, thereby achieving rapid conversion and enabling products to enter the sales and profit stage faster from the marketing and promotion stage.
4. Higher cost-effectiveness in marketing:
Compared to traditional advertising placement, overseas internet celebrity marketing has a higher cost-effectiveness in many cases. In the current era of booming social media, choosing to collaborate with KOLs/KOCs often yields unexpected marketing results and higher returns at relatively low costs.
How to choose the right influencer
After selecting a suitable platform, the brand can roughly plan the level of internet celebrities and the number of collaborations based on the budget.
Overseas social media influencers divided by fan base:
Head (fans ≥ 1 million)
Waist (500000 ≤ fans<1 million)
Tail (100000 ≤ fans<500000)
Micro (10000 ≤ fans<100000)
Small internet celebrities (fans ≤ 10000)
In addition to the number of fans, factors such as average viewing/reach, update frequency, fit between fan profile and brand positioning, interaction rate, and verticality of video content are important considerations for selecting high-quality internet celebrities.
Cloud phones assist overseas influencer marketing
1. Batch control of massive accounts
Overseas platforms usually limit users to one phone and one account, while Xiaotuiyun's intelligent cloud control system can simulate multiple phones and social media accounts on one server through cloud phone technology. One person can easily operate dozens or even hundreds of overseas social media accounts on the web page, greatly improving operational efficiency. When facing complex network environments and platform rules in different regions, cloud mobile technology can ensure smooth and unobstructed cooperation between brands and influencers, accurately reach target audiences with marketing content, and rapidly expand the brand's influence in overseas markets.
2. Global coverage of security and compliance
Xiaotuiyun collaborates with three major telecom operators to achieve direct overseas dedicated lines, effectively avoiding network risks, ensuring the security and stability of account operations, avoiding account bans caused by differences in network environments or the use of informal network tools, and providing strong support for the continuous development of overseas influencer marketing.
In the future, the overseas internet celebrity market will usher in broader development space and more intense competition. Brands need to seize opportunities, gain in-depth insights into market trends, and also pay attention to the characteristics and development trends of internet celebrity markets in different regions. They need to develop marketing strategies tailored to local conditions to achieve maximum marketing effectiveness. Xiaotuiyun will leverage its outstanding technological strength and rich industry experience to help brands achieve breakthrough business growth in overseas markets and achieve high-quality and effective marketing.
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