CHAGEE plans to go to NASDAQ to be listed, from Yunnan to the world
2025-03-28
In the early morning of March 26, Beijing time, the parent company of CHAGEE officially submitted an F-1 prospectus to the U.S. Securities and Exchange Commission (SEC), planning to land on the NASDAQ with the stock code "CHA" (that is, the pinyin of "tea"). If successfully listed, it will become the first Chinese new tea beverage brand to land on the U.S. stock market, and it will also be the fifth domestic head tea beverage company to be listed after Naixue, Hey Tea, Mixue Bingcheng and Chayan Yuese.
Source: CHAGEE official website
01 CHAGEE went public in the United States
1. Progress of listing filing
Previously, CHAGEE had obtained the overseas listing filing notice from the China Securities Regulatory Commission on March 6, 2025, and planned to issue no more than 64,731,900 ordinary shares.
2. Financial performance and scale advantage
According to the prospectus, in 2024, the annual GMV (total merchandise transaction) of CHAGEE will reach 29.5 billion yuan, with a revenue of 12.405 billion yuan and a net profit of 2.515 billion yuan. By the end of 2024, the number of its global stores will exceed 6,440, covering 32 provinces in China, Hong Kong and Macao, and overseas markets include Malaysia, Singapore, Thailand, etc., with more than 100 overseas stores.
3. Market positioning and growth logic
With "Oriental Starbucks" as the benchmark, CHAGEE focuses on the "tea culture" model, and expands rapidly through national style product design and cost-effective strategies.
Source: CHAGEE official website
02 The "three-step" strategy from Yunnan to the world
1. Category breaking: Oriental tea drink symbolization
Cut into the Red Sea market with "Original Leaf Fresh Milk Tea", build cultural memory points through popular names such as "Boya Juexian" and "Gui Fu Lanxiang", and achieve single-day sales of more than 3 million cups in 2024.
2. Supply chain anchor: Yunnan raw materials global certification
• Pu-erh tea base has been certified by EU BRCGS/US FDA
• The Malaysian factory was put into operation, radiating 1,600 stores in Southeast Asia
3. Digital infrastructure: intelligent systems feed back operations
Through the cloud system:
▶ Multi-country food safety data synchronization
▶ Standardization of global employee training
▶ Remote control of store equipment
Source: CHAGEE official website
03 Enlightenment of new tea drinking overseas: technology drives compliance efficiency
In the prospectus, CHAGEE specifically mentions that "the intelligent technology platform is the core infrastructure of global operations" (F-1 document p.23). This also reflects the importance of technology empowering companies to go global. As a global digital computing power general marketing solution platform, Turbo Cloud uses artificial intelligence technology to provide cloud mobile computing power services for overseas enterprises and reshape the overseas link:
• Dynamic computing power scheduling: Elastically allocate cloud resource clusters based on business needs
• Cross-border compliance channels: Build a legal global interconnection architecture to eliminate security risks in traditional links
• Cloud-native database: Implements native data encryption and storage, and cloud isolation protection
This image is generated by AI
From a tea tree in the deep mountains of Yunnan to the NASDAQ "CHA" code, the listing of CHAGEE is not only a milestone for the brand itself, but also marks the leap of China's new tea beverage industry from "products going overseas" to "system capabilities going overseas". Turbo Cloud will deepen the collaborative innovation of AI and social ecology, empower Chinese enterprises to achieve accurate user reach in overseas markets, create full-link intelligent marketing, and lead Chinese brands to shine on the global stage.
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