Half year revenue exceeds 1 billion yuan, short drama goes global and enters the 2.0 era

The export of short dramas is ushering in the 2.0 era, characterized by the refinement of content, operation, and commercialization. In the tide of globalization, Chinese short dramas are conquering audiences around the world with their unique charm.

  Image source：DataEye

According to the 2024 interim report released by Chinese Online, the parent company of overseas short drama platform ReelShort, Maple Interactive, had a revenue of 1.086 billion yuan in the first half of the year and a net profit of 22.93 million yuan during the same period, both exceeding the performance of the entire year of 2023.

  Image source：network

From North America to Europe, from Southeast Asia to Japan, the footprints of Chinese short dramas going global have become a new highlight of cultural export. Platforms such as MoboReels and ReelShort have rapidly expanded in the global market by combining translated and original drama strategies. The mixed monetization of advertising and payment models has effectively increased user retention and payment rates.

AI technology helps localize content

The application of AI technology is changing the ecology of short dramas going global, especially in terms of content localization. From subtitle translation to audio and facial translation, AI technology makes multilingual localization possible, providing global audiences with richer content choices. This not only enhances the user experience, but also broadens the global market for short dramas.

Diversified demands in the global market

The market demand for short dramas going global is strong, especially in regions such as Europe, America, Southeast Asia, Japan, and South Korea. These markets have different preferences for the themes and content of short dramas, providing rich creative space for short drama creators. At the same time, this also requires content producers to have a deep understanding of the target market's culture and audience preferences in order to produce more attractive short dramas.

  Image source：network

Based on a deep understanding of the target market audience, Xiaotuiyun uses historical advertising data analysis to identify the best timing and frequency for advertising placement, develop precise promotion strategies, achieve efficient fan acquisition and promotion, and enhance the popularity and audience participation of short dramas.

User retention and commercial monetization

User retention and commercial monetization are the two major challenges that short dramas face when going global. Through localized production, translated dramas, streaming strategies, content matrix, and technological empowerment, short drama platforms are exploring more effective user retention strategies.

  Image source：network

MoboReels, through refined operations and deep exploration of user needs, has increased user retention and willingness to pay through a hybrid monetization model (IAP+IAA) that combines advertising and payment, providing new possibilities for short drama platforms to achieve user retention and commercial monetization in overseas markets.

Turbo Cloud Intelligent Cloud Control System

The intelligent cloud control system of Xiaotuiyun can achieve stable online operation of multiple cloud phones 24/7, for multi account operation and localized drainage. For the IAP+IAA model, this can help the platform better target and place advertisements, improve the click through rate and conversion rate of advertisements.

In this blue ocean market full of opportunities, Xiaotuiyun, as your trusted overseas partner, is committed to providing full chain overseas marketing services to let the world understand the cultural charm from China.