Unpopular tracks have produced global hits, the inspiration of a marker pen to go overseas

In October 2024, Shenzhen Qian'an Technology was officially listed on the New Third Board. Financial report data shows that the company's revenue in 2023 reached 1.4 billion yuan and its net profit exceeded 96 million yuan. As an early explorer in the field of cross-border overseas travel, its painting tool brand Ohuhu achieved annual sales of 400 million yuan with a single category of markers, becoming the core growth pole supporting the company's listing. This article will thoroughly disassemble the Ohuhu brand's global growth path.

Source: Ohuhu

Large-scale breakthrough in unpopular markets

Among the four major brand matrices of Qian'an Technology, the painting tool track chosen by Ohuhu seems narrow but has hidden opportunities. According to Straits Research, the global painting tool market size is expected to expand from US$13.7 billion in 2024 to US$30.76 billion in 2033 at a compound annual growth rate of 9.4%. Ohuhu accurately locks in the three major groups of students, amateurs and professional creators, enters the gap between the high-end and affordable markets, and builds differentiated competitive advantages.

Product iteration and localization practice

Faced with the challenge of low technical barriers in marker pen category, the brand has achieved product breakthroughs through in-depth user insights: the double-headed alcohol marker pen adopts anti-permeable ink technology, and cooperates with the 120-320 color system configuration to stimulate collection needs; the innovatively designed color code cap and portable bag improve the user experience. In terms of market expansion, we implement regional hierarchical strategies - developing high-end Honolulu series for European and American markets, launching affordable Oahu and Kaala product lines in emerging markets such as India, achieving sales performance of US$1.35 million in the first year and firmly ranked among the top five in Amazon's category.

Source: Ohuhu

Digital brand building system

Independent site operation: build brand awareness through artistic visual design and establish an interactive community covering research feedback, painting events, and UGC display. In January 2025, the number of global visits reached 640,000, and the United States, Canada and the United Kingdom contributed 56.61% of the core traffic.

Source: Ohuhu

 Social matrix layout:

Instagram: Use the topic #Ohuhumakers to gather 350,000 fans to form a gallery of users' works, with the highest number of interactions in a single article exceeding 10,000;

Source: Instagram

 TikTok: With the help of creative challenges, the platform has achieved virus transmission, with more than 260,000 related tag videos, completing the penetration of interest circles;

Source: TikTok

YouTube: Joint vertical KOL output in-depth evaluation content, contributes more than 70% of the social communication volume, and opens up a closed marketing loop from grass planting to conversion.

Technology-enabled ecological construction

In the practice of global social media operations, Turbo Cloud, as a global digital computing power general marketing solution platform, can provide enterprises with intelligent infrastructure support. Through AI-driven cloud data center and digital engine technology, the automated operation of multi-platform account matrix is realized and content distribution efficiency is improved. Its core abilities include:

• Intelligent operation efficiency improvement: cloud phone computing power supports multi-time zone account matrix management, and 5G edge computing optimizes global content distribution path;
• Accurate strategy generation: digital engine analyzes cross-platform user behavior data, intelligently matches the communication strategy combination;
• Compliance and security escort: Avoid VPN risks and ensure the safety and compliance of users' assets in multiple regions.

This image is generated by AI

Turbo Cloud integration effectively shortens the conversion link from traffic acquisition to user precipitation, providing underlying architectural support for brands to build a sustainable digital marketing ecosystem.

Ohuhu's growth path verifies the three driving forces for the breakthrough in the globalization of vertical brands: product innovation anchors segmentation demand, digital operations reconstruct user connections, and regional deepening releases market potential. Turbo Cloud uses artificial intelligence technology to provide brands with cross-time zone operations, precise strategy matching and compliance and security through cloud computing power clusters, helping unpopular categories to build global brand assets and achieve global growth.