Ramadan Gold Rush in 2025: A 30-Day Sprint Guide to a 1.8 Billion Market

Ramadan is the holiest month in Islam, and about 1.8 billion Muslims around the world practice their faith through fasting, prayer, and charity activities (data source: Pew Research Center, 2023). Ramadan in 2025 is not only a religious ceremony, but also a golden window for consumption and cultural interaction in the Middle East. This article integrates the latest data and strategic recommendations to provide brands with an accurate guide to sprinting for the 2025 Ramadan Gold Rush.

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1、Ramadan time and coverage area

1. Time calibration

• Ramadan in 2025: It is expected to last from February 28 to March 29 (based on the observation of the new moon in Saudi Arabia), and the Islamic calendar is September 1 to September 30, 1446 (Umm al-Qura Calendar).

• Background explanation: Because the Islamic calendar is about 11 days earlier each year, the date of Ramadan in 2025 fluctuates year by year compared with the Gregorian calendar.

2. Core countries and population distribution

• Key markets in the Middle East: Saudi Arabia (Muslims account for 99%), the United Arab Emirates (76% of local Muslims, 83% of foreigners), Egypt (90%+).

• Expansion areas: Turkey (98%), Indonesia (87%), Malaysia (61%) and Muslim communities in Europe and the United States.

• Cultural difference tips: The proportion of foreign population in Gulf countries is high, and it is necessary to distinguish between local traditions and consumption habits of foreign groups (World Population Review, 2024).

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2、Ramadan customs and taboos

1. Core customs

• Fasting (Sawm): No eating, smoking or intimate behavior from sunrise to sunset.

• Iftar: Breaking the fast with dates and water at sunset, 75% of families will increase food donations (Zakat Foundation).

• Digital fasting: 40% of young Muslims reduce their use of social media (2024 Dubai survey), and brands need to adjust the content push time.

2. Taboos and legal risks

• Restrictions on public places: In Saudi Arabia, Oman and other countries, eating during the day may face a fine of up to RMB 2,600.

• Content safety red line: Green and crescent symbols are prohibited from being directly associated with products to avoid sensitive religious associations.

3、Brand marketing strategy

1. Consumption trends and opportunities

• Online outbreak period: Middle East e-commerce sales are expected to grow by 28% (Statista, 2024), and nighttime (20:00-2:00) orders account for more than 60%

• Popular categories: food gift boxes (+45%), home decoration (+32%), charity co-branded products (+50%) (Noon, com data).

2. Social media marketing and tool empowerment

• Traffic peak rules

• During Ramadan, the active period of social media shifts to the night, and the interaction rate after iftar (19:00-24:00) increases by 35% (Hootsuite Middle East Social Media Report 2025)

• The conversion rate of household purchasing decision-making content before dawn (3:00-5:00) is the highest, and content queues need to be deployed in advance

• Smart tool solutions

• It is recommended to use Turbo Cloud Intelligent Cloud Control System, and achieve the following through batch management of Turbo Cloud cloud phones:

✓ Multi-account matrix operation: batch management of TikTok/Instagram accounts to avoid account blocking risks

✓ Local IP environment simulation: ensure that content in Saudi Arabia, the UAE and other regions is prioritized

✓ Automated time delivery: preset release plans accurately match fasting/breaking of fast time nodes

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3. Strategies and Case Studies

• Emotional Content

• Starbucks donates part of its “Ramadan Art Cup” proceeds to education funds, weakening direct religious links.

• Coca-Cola’s “Shared Iftar Moments” strengthens resonance in family scenes.

• Localization

• SHEIN’s Ramadan Modest Wear special traffic increased by 120%, focusing on conservative clothing and festive colors.

• McDonald’s launches Arabic calligraphy packaging and provides late-night delivery services.

4. Compliance and Execution

• Advertising review: The UAE requires all Ramadan content to pass NCEMA review, and Saudi Arabia prohibits the use of “promotional” expressions.

• Logistics alternatives: Cooperate with local warehouses to deal with a 30% logistics delay rate (Middle East Logistics Association warning).

4、Comprehensive Implementation Suggestions

1. Phased Operation

• Warm-up period (early February): Release public welfare projects (such as “donate meals per order”) to accumulate brand reputation.

• Peak period (March 8-22): Launch family gift packages and limited-time discounts, focusing on push after sunset.

• Closing period (March 23-29): Focus on Eid gifts, travel and electronic products.

2. Risk control list

• "Ramadan Sale" is prohibited, and neutral expressions such as "Ramadan Collection" are used instead.

• Advertising time avoids prayer time (1 hour after sunrise, noon, and 1 hour before sunset).

• Cooperation with KOLs in Saudi Arabia and the UAE requires additional review of their religious stance.