The magic of social media marketing: 50,000 orders of anti-hair loss products on TikTok in 7 days
2025-02-21
The problem of hair loss is attracting attention all over the world, and the market demand is surging
With the acceleration of the pace of modern life and the increasing pressure of work, the problem of hair loss has become the focus of global consumers. According to research data, about 56 million people in the United States face hair loss, including 35 million men and 21 million women. This phenomenon has given rise to a huge market for anti-hair loss products, especially in recent years, with a growing demand for personalized and diversified anti-hair loss products.
The rise of emerging oral anti-hair loss nutrients
Among the many anti-hair loss products, the emerging oral anti-hair loss nutrients are gradually favored by consumers due to their convenience, safety, effectiveness and many other advantages. This type of product is mainly based on vitamin ingredients, and the market growth rate is significant. Recently, a liquid multivitamin called MaryRuth's shined in the U.S. market, the product sold 50,400 orders in the last 7 days, with sales of $1,586,700, and the average daily sales increased to 6,000+.
Source: FastMoss
Social media has become the main front of "anti-detachment" marketing
The boom of social media has made social platforms an important channel for consumers to discover new things and solve problems. Especially on TikTok, the topic of hair loss prevention is extremely popular, with more than 17.379 billion exposures for #hairloss (hair loss) keywords and more than 510,000 related videos, and more than 28.359 billion views for #hairgrowth (hair growth) keywords and more than 980,000 related videos.
Source: TikTokMaryRuth's brand is looking at TikTok's strong communication power, carefully operating its self-operated account @maryruthorganics, by publishing the brand founder's concept sharing, product content and users' real experience, narrowing the distance with users, building trust, its sales began to explode in January this year, with an average daily sales volume of 6000+, of which nearly half of the sales came from MaryRuth's TikTok store self-operated account. As of now, the account has more than 359,900 followers and 1.2 million likes.
Source: FastMoss
The social media marketing strategy has been upgraded, and Turbo Cloud has empowered brand growth
In the field of social media marketing,Turbo Cloud focuses on AI technology, as a powerful assistant for brand growth, and uses its intelligent cloud control system to control a large number of cloud phones in batches, accurately push content to target user groups, and greatly improve the efficiency of content dissemination.Turbo Cloud helps brands to carry out brand exposure and promotion on overseas mainstream social media such as TikTok and Instagram, realizing the transformation from a small amount of exposure to long-term growth, and winning a place for brands in the highly competitive market.
With the rise of young consumers and the growth of demand for hair loss prevention, the market for hair loss prevention products is promising. For cross-border brands to stand out, they must work product quality, ensure safety, and win the trust of consumers. The advancement of science and technology and the penetration of the medical profession will make the anti-hair loss products more competitive and bring new development opportunities for the brand. Especially with the help of social media, precision marketing will be the key to brand success.Turbo Cloud hopes to empower brands with AI-driven full-link social media marketing solutions to expand their global layout and jointly open a new era of precise growth.
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