"Nezha 2" is hot in overseas pre-sales, how can cross-border enterprises take advantage of the marketing?
2025-02-14
Recently, the domestic animated film "Nezha 2" has set off a pre-sale boom in overseas markets, with its TikTok-related topics being played more than 1 billion times and interacting more than 50 million times, becoming a social media phenomenon. This case not only confirms the potential of globalization of premium content, but also reveals the key role of social media in the global expansion of brands. For cross-border enterprises, how to take advantage of the dividends of social media traffic and efficiently reach overseas users? The answer may lie in the dual logic of "precision marketing" and "technology empowerment".
"Nezha 2" exploded on TikTok: the global revelation of social media marketing
"Nezha 2" is scheduled for February 14 in North America, and the pre-sale has triggered a rush for tickets, and the shows in New York, San Francisco and other places are quickly sold out. The film will also be released in Australia, New Zealand and more than 20 countries and regions, entering emerging markets such as Egypt and South Africa for the first time, and further expanding Guoman's overseas territory.
Source: Little Red Book
The success of Nezha 2's overseas pre-sale is no accident, and behind it is a complete set of social media marketing strategies:
1. Localized content detonates user resonance
The production team launched customized short videos for different regions: the European and American markets highlight the visual spectacle of oriental mythology, the Southeast Asian market incorporates local language memes, and the Middle East market emphasizes family values. This "cultural adaptation" strategy allows content to break the circle quickly.
2. KOL matrix to build a chain of trust
Jointly launched the #NeZhaChallenge with 200+ overseas vertical experts, covering more than 120 million fans through the layered penetration of animation bloggers, movie commentary accounts, and special effects technology creators, forming a content ecology of "professional interpretation + interesting interaction".
Source: TikTok
3. Data-driven traffic fission
Real-time monitoring of TikTok hot hashtags and user interaction behavior, dynamically adjust video release time, hashtag combinations and interactive speech in the comment area, and produce a number of popular videos to drive pre-sale conversion.
Source: TikTok
Cross-border enterprises take advantage of social media traffic to go overseas efficiently
The popularity of "Nezha 2" on overseas social media platforms has provided valuable marketing ideas for cross-border enterprises going overseas. In this era of information explosion, social media has become an important front for brand communication and product promotion. For cross-border enterprises, social media marketing has the following advantages:
1. Global reach: Social media platforms have a huge user base that covers all corners of the globe. Through social media marketing, companies can easily reach potential customers around the world, break geographical restrictions, and expand brand influence.
2. Precise positioning: Social media platforms provide rich user portraits and data analysis tools, and enterprises can carry out accurate advertising and content push according to the age, gender, interests and hobbies of target customers, so as to improve marketing results.
3. Interactive: Social media platforms allow users to interact with brands, such as liking, commenting, sharing, etc. Enterprises can establish a good brand image and enhance user stickiness and loyalty through interaction with users.
4. Cost-effective: Compared with traditional advertising and marketing methods, the cost of social media marketing is relatively low. Enterprises can achieve low-cost brand promotion and product sales by creating official accounts and publishing high-quality content.
Technology empowerment: How doesTurbo Cloud become an "accelerator" for overseas growth?
With the digital wave sweeping the world, cross-border e-commerce and brand overseas business are booming, and enterprises have an urgent need for efficient, stable, safe and cost-effective overseas marketing tools. With its unique advantages and technology empowerment, Turbo Cloud Phon has become a key force to promote the overseas business expansion of enterprises and help enterprises achieve global growth.
Turbo Cloud Phone has the following advantages:
1. Global coverage: Turbo Cloud Phone can be quickly deployed around the world, helping enterprises easily reach the global market and providing a broader platform for enterprises to display products and services, thereby enhancing brand awareness. No matter where the enterprise is, as long as there is a network connection, it can be promoted overseas through theTurbo Cloud Phone service.
2. Stability and efficiency: Elastic resource scheduling based on cloud computing onTurbo Cloud Phone, able to cope with network fluctuations and server failures to ensure the smooth operation of overseas marketing activities.Turbo Cloud Phone is stable online all day, which can be used for multi-account operation and localized drainage, achieve efficient marketing and promotion goals, help corporate brands go overseas, and achieve global growth.
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