Exploding in Southeast Asia, Bubble Mart is becoming "young people's plastic Moutai"!

In recent years, the trendy toy market has developed rapidly, and Pop Mart is undoubtedly one of the leaders. After great success in the domestic market, Pop Mart has set its sights overseas. If you want to say that it will be popular in Southeast Asia in 2024, Bubble Mart will definitely be the best. This is first of all thanks to the star IP of Bubble Mart - Labubu. Since its launch, it has quickly captured the hearts of countless young people with its unique image. In the secondary market, its value has risen all the way, and it has even been ridiculed as "young people's plastic Moutai".

Source: Bubble Mart official website

Multi-dimensional efforts to open the Bubble Mart Southeast Asia boom

Bubble Mart can explode in Southeast Asia because of its multi-dimensional layout, which empowers brand communication.

First of all, its products have an extremely high sense of design and uniqueness. As a cultural and creative product, consumers in various countries have different cultural differences and preferences. Therefore, Pop Mart will actively localize and improve its own IP.

Labubu, for example, has a limited edition style that incorporates local influences to suit the Thai and Singapore markets. In Thailand, Labubu wears traditional Thai attire, while in Singapore, Labubu is dressed in a merlion style. These meticulous designs have allowed Labubu to quickly reach local consumers and become a sought-after star product in the local market.

Source: Little Red Book

Secondly, Pop Mart Pop Mart will focus on the optimization and upgrading of supply chain management. By methodically constructing the warehousing layout, the time and space distance between products and consumers has been effectively shortened, the product delivery cycle has been significantly compressed, and the purchase experience of consumers has been greatly improved. For example, the establishment of a factory in Vietnam and the smooth roll-off of products not only reduced production costs, but also significantly reduced the number of days of inventory turnover by 23 days.

Pop Mart is actively deploying offline channels in Southeast Asia, and in 2021, the brand's stores will enter the FUNAN mall, a commercial landmark in Singapore, to start offline expansion. By 2024, 10 offline stores have been successfully opened in Singapore. Subsequently, Malaysia became its second stop in Southeast Asia, with six offline stores as of December 17, 2024. Thailand, as the third stop, witnessed the "highlight moment" of Bubble Mart.

Source: Bubble Mart official website

At the same time, Pop Mart has put a lot of effort into the operation of independent stations, among which search engine optimization has become its core force. Through the detailed improvement of the website architecture, the clever layout planning of keywords, and the implementation of in-depth optimization and carving of page content, we will make every effort to promote the jump of the website in the organic ranking of search engines.

Source: Bubble Mart Independent Station

Social media marketing innovation to help brands rise

Bubble Mart can "soar" all the way in the trendy toy industry, which is also inseparable from the development of online channels. Among them, it cannot be ignored is the outstanding performance of Pop Mart in overseas social media marketing. Pop Mart has built a complete overseas social media matrix account, which is actively operated on Instagram, TikTok, Facebook and other platforms. By posting beautiful product pictures, interesting unboxing videos, behind-the-scenes production footage and other content, it has attracted the attention of a large number of young users in Southeast Asia. These contents not only show the charm of the product, but also create a trendy cultural atmosphere, so that consumers have a strong sense of identity and participation. For example, the related topic challenge launched on TikTok has triggered many users to imitate and create, further expanding the brand's influence.

Source: TikTok

Turbo Cloud: The "golden key" of overseas social media opens the door to brand expansion

In the field of overseas social media marketing, as a professional service provider, Turbo Cloud has shown irreplaceable key value. With its rich experience and professional team,Turbo Cloud helps enterprises go overseas efficiently. According to the characteristics of different enterprises and target markets, formulate accurate social media marketing strategies, from account building, content creation to fan interaction, and comprehensively improve the performance of brands on overseas social media platforms. Just as the success of Pop Mart in Southeast Asia is inseparable from social media marketing,Turbo Cloud helps more companies achieve brand growth goals and shine in the international market through overseas social media marketing. Whether it is an emerging brand or a mature enterprise, they can use the power ofTurbo Cloud to open up a world of their own in the overseas market.