Nuggets in the Middle East, how can Chinese companies quickly "get on the table"?

Under the wave of globalized business, the Middle East is becoming more and more important in the overseas market. In recent years, "Yuchat" has become a popular place, and the popularity of Yuchat applications such as "Yalla" has soared. The success of these products is, firstly, to accurately grasp the entertainment needs of users in the Middle East, integrate into the local culture to create a sense of belonging; Second, they are familiar with the local infrastructure and network, and can quickly capture business opportunities.

At the same time, the network infrastructure in the Middle East continues to accelerate, Internet users are growing explosively, audio and video, e-commerce and other industries are booming, and the digital economy is full of vitality. Xiaotui Cloud will provide you with an in-depth analysis, how can Chinese companies dig treasures in the Middle East, a land full of opportunities, quickly enter the market and seize opportunities?

Overview of the Middle East

The Middle East, which is located at the throat of the Eurasian continent and the African continent, has a unique geographical location and is a key piece of the puzzle in the trade map of the "Belt and Road", ranking second largest. Among them, the six Gulf countries - Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates - are undoubtedly the brightest pearls of the Middle East market, containing massive business opportunities and attracting global attention.

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Middle East market analysis

1、Huge scale and unlimited potential: The Middle East covers a large area, with a large population of 490 million, and a young population structure, with 60%-80% of the population under the age of 30. Moreover, the six Gulf countries and other countries have high per capita income and strong consumption power.

2、Extensive network reach: The Internet penetration rate of the six Gulf countries has exceeded 95%, and 200 million netizens have traveled freely, building a high-speed channel for digital business.

3、Culture is the soul, religion is the key: The Middle East is heavily influenced by Islamic culture, and religious holidays such as Ramadan and Eid al-Fitr can significantly influence consumer behavior. In addition, consumers pay attention to product quality, delivery speed, after-sales service and payment convenience when shopping, and high-quality goods are more favored.

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4、Social is king, influence is paramount: Middle Eastern consumers are "big fans" of social media, with high levels of activity on platforms such as Instagram, YouTube and TikTok, where KOLs influence purchasing decisions.

5、Her power rises, and she has a new proposition of consumption: women in the Middle East have made a strong debut as the main force of consumption. With the continuous rise of social status and economic strength, fashion sense and appearance have become an important measure of their shopping, and the price factor has taken a back seat, reshaping the new consumption pattern in the Middle East.

The strategy of enterprises going overseas in the Middle East

1、Insightful and precise anchoring: When entering the Middle East, enterprises must deeply cultivate the local market, comprehensively analyze culture, religion, regulations and policies, and consumer preferences, so that products and services can accurately meet local needs and avoid cultural minefields, such as cleverly integrating Middle Eastern aesthetic elements into product design and strictly abiding by religious taboos.

2、Multiple channels, full flowering: online and offline synergy, formulate an omni-channel marketing blueprint, and skillfully use social media, KOLs and other traffic engines to build momentum for the brand and boost product sales. Turbo Cloud is deeply engaged in the field of social media, and has exclusively developed the intelligent cloud control system of Xiaotui Cloud, which has a powerful multi-account management function, which can control a large number of social media accounts at the same time, and accurately push brand information and product highlights according to the active rules of different time periods and different audience groups in the Middle East, so as to achieve all-weather and all-round brand exposure. Enterprises do not need to worry about the risk of account bans, and its technology that simulates the operation of real users ensures the safe, stable and efficient promotion of marketing activities, and builds a stable and efficient digital bridge for Chinese enterprises to take root in the Middle East market.

Turbo cloud intelligent cloud control system

3、Find the right incision and land steadily: Saudi Arabia and the United Arab Emirates, as the eye of the storm of Middle Eastern capital, are full of vitality. Cities such as Dubai and Abu Dhabi are open and inclusive, which can be called the ideal first stop for enterprises to go global, opening the door to opportunities for global businesses.

4、Rooted in the local area, deep integration: build a localized operation team, recruit local talents, real-time pulse of market trends, provide intimate local services, let the brand deeply integrate into the Middle East soil, and enhance consumers' sense of identity and loyalty to the brand.

With cutting-edge technology and professional services,Turbo Cloud is not only a global digital marketing elite who is deeply engaged in the field of social media, but also a powerful partner in the journey of enterprises going overseas in the Middle East.