Sales go from 'explosive' to 'stable', driven by the dual wheels of TikTok content and shelves

According to data released by TikTok for Business, 50% of TikTok users discover new products and brands through the # ForYouPage recommendation page, and 63% of users actively search after seeing advertisements on the platform. This data reveals the enormous potential of TikTok in the e-commerce field.

Image source：megadigital

Explore new products and imitate selected ones

On TikTok, discovering popular social media products and effectively selecting them is a major challenge for overseas merchants. Xiaotuiyun helps businesses obtain more product selection criteria through in-depth analysis of data on TikTok. We have found that categories with high search volume and basic consumer demand on shelf e-commerce platforms such as Amazon and Shopee are also popular search categories on the # ForYouPage recommendation page and platform shelf display page. Xiaotuiyun helps businesses choose products with more competitive advantages by comparing the advantages of these popular similar competitors.

Image source：TikTok for Business

Content+shelf dual drive e-commerce model

Most product sales on TikTok are achieved through word-of-mouth communication, therefore, overseas merchants need to have sufficient voice on TikTok to attract users to actively search or purchase. Through content marketing, Xiaotuiyun helps brands establish a strong voice on TikTok, while also completing the installation of shelves on various platforms, including TikTok Shop, shelf e-commerce platforms, independent sites, etc., to meet users' diverse shopping experiences. This content+shelf model can not only help products/brands achieve a sales trend from "explosive" to "stable", but also absorb more social media overflow traffic and complete long tail sales conversion.

Image source：TikTok for Business

From "popular products" to external traffic sales conversion

Taking Hareem Al Sultan Silver, the neutral perfume of Khadlaj Perfumes, a perfume brand in the United Arab Emirates, as an example, this product has quickly captured the hearts of young consumers by virtue of its unique retro style and neutral fragrance. Through the TikTok content+shelf model, it has successfully undertaken social media spillover traffic and completed the transition from a hot model to stable sales.

Image source：fragrantica

Through precise content marketing strategies, Turbo Cloud can help brands achieve sales growth on TikTok. With professional social media marketing experience, it covers users' shopping paths and helps brands achieve multi touchpoint marketing on TikTok, thereby enhancing brand awareness and sales, and achieving a transition from "hot selling" to "stable sales".